Rube Goldberg spots are like Sarah Lee…nobody doesn’t like ‘em.
Saturday, January 15th, 2011Here’s a cool thing I shot with director Jonathan Zames and Syyn Labs LA for the launch of Google’s online science fair. I’ve done quite a bit of work for Google in the last year or so, but this was exciting in that it was their first live action broadcast spot (or so I’m told) and obviously a pretty imaginative one, as well. I would like to say that we did it on the first take…but you know that’s a lie.Here’s the extended spot (flash version coming to my commercial page shortly):
- http://www.youtube.com/watch?v=Z7oJfK4E7RY
- And here’s some behind the scenes footage of the motion control rig battling it out with the Rube Goldberg machine:
- http://www.fastcompany.com/1715957/syyn-labs-google-machine-under-the-hood
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